From the Ground Up: Stories and Lessons From Architects and Engineers Who Learned to Be Leaders
by Leo MacLeod, speaker, coach, avid pie baker, and founder of Training. Coaching. Pie.
Media and Awards
MIDWEST BOOK REVIEW
How We Partnered with Leo MacLeod
Cover Design
BBG provided cover concepts to help narrow down a design that is evergreen, complements the topic, and helps the title stand out in the market.
Interior Design & Layout
A simple, yet elegant design was created to ensure the content reads well while integrating exercises, interviews, and designed charts and figures.
eBook Conversion
Every book deserves an ebook edition. To help expand the author’s reach into new markets and audiences we delivered an ePUB file for all ebooks retailers.
Competitive Analysis & Pricing Strategy
We developed a pricing strategy that ensures the book is competitive while still allowing the author to make a decent earning for each book sold.
Distribution Setup and Metadata
We sourced keywords, metadata, and categories that would help the book stand out in a sea of business books.
Media Outreach
To help expand on the book’s release we sent out a targeted email to media, reviewers, and podcast hosts looking for this type of content.