Exploring Book Publicity
The Ins and Outs of Book Publicity and Marketing with Marissa Eigenbrood of Smith Publicity
President of Smith Publicity and all around amazing marketing strategist Marissa Eigenbrood joins us on the Pub Date podcast to walk us through the marathon of book publicity and marketing, tackling everything from book reviews to platform building and beyond to help authors reach their goals.
"The one thing I love about working in publishing and the publicity side, the marketing side of publishing is that you just get to meet so many different people from so many different walks of life and facets of the world. And we're so not just limited to those are part of the publishing community, but all of the incredible creatives and experts and thought leaders that are out there in the world."
Marissa encourages authors to think of the publication of their book as the beginning of their journey and to be consistent in their marketing efforts over time. With her help, authors can take advantage of their platform building opportunities, establish their thought leadership and use publicity to engage with their audiences.
In this episode, you will learn the following:
How Smith Publicity works with authors to develop a successful book launch plan.
Why it is important for authors to understand the difference between publicity and direct book sales.
How authors can use marketing and publicity to build their platform and grow their book sales beyond individual purchases.
Episode Takeaways:
[03:45] The start of our work with anyone is asking I always ask three key questions to say, why this book? And why now? And then the third one is, who is this book for?
[08:26] Do you find that a lot more authors are looking for your help toward that pub date. And do you offer services after the pub date as well? Is there a limit to when you can start working with an author?
[12:52] It's very hard to see a direct correlation between publicity and book sales. What someone decides to do after they've engaged with that coverage is out of our control. Platform building opportunities, the speaking, the consulting often lead to more sales than just individual sales.
[22:40] When we talk about the goals for the project, it does send up some of those orange flags. The other thing that comes up sometimes is how much of a partner the author wants to be in the process of all of this. All of those things are really important to seeing the campaign be as successful as possible.
Connect with Marissa and the team at Smith Publicity
www.SmithPublicity.com
https://www.linkedin.com/in/meigenbrood/
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