Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS
by Marcos Rivera, founder and CEO of Pricing I/O
Developmental Editing
Taking a dense topic like pricing for SaaS companies who serve B2B clients and making it easy to understand was tough, but well worth it.
Cover Design
The author came with design in mind—a throw back to the days of cassettes and mix tapes—which we ran with. Resulting in a PubWest Design award in 2022.
Interior Design & Layout
A fun project from start to finish this book allowed us to get creative and bring the author’s love of music and blend it with his passion for pricing strategies.
eBook Conversion
To help expand the author’s reach into new markets and audiences we created an ePUB file for retailers. Now, eBook sales are coming from around the world.
Competitive Analysis & Pricing Strategy
We partnered with the author (who happens to be an expert at pricing) to develop a pricing strategy that made sense for his audience and his bottom line.
Distribution Setup and Metadata
We sourced keywords, metadata, and categories that would help the book stand out in this very academic and data filled topic.